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| Criterion |  Business Strategy PESTLE Analysis |  Business Strategy GAP Analysis |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 h | 30-60 min je Interview |
Participantsdifferent | 2-10 | 2-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | PESTLE Map, External Risks, Strategic Questions | Gap Matrix, Action Plan, Risk Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | StrategyMarketAnalysis | StrategyAnalysisPlanning | DiscoveryInterviewsOpportunityCustomer |
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