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| Criterion |  UX Research Personas |  UX Research User Interviews |  Operations Weekly Review |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | In a week with many open loops, the method creates distance from operational noise. It organizes commitments, calendar, and projects so the next week becomes workable. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min per interview | 30-60 min |
Participantsdifferent | Internes Team | 1 participant per interview | 1 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Updated Task System, Weekly Focus, Next Actions |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | ProductivityExecutionPlanning |
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