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| Criterion |  UX Research Personas |  UX Research User Interviews |  Facilitation Nominal Group Technique |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30–60 min per interview | 60-120 min |
Participantsdifferent | Internes Team | 1 participant per interview | 5-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Ranked Ideas, Clarified Options, Group Priority |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | FacilitationPrioritizationVotingInclusion |
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