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| Criterion |  UX Research Personas |  UX Research User Interviews |  Innovation Lotus Blossom |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min per interview | 45-90 min |
Participantsdifferent | Internes Team | 1 participant per interview | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | BrainstormingIdeationCreativityDivergenceWorkshop |
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