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| Criterion |  UX Research Personas |  UX Research User Interviews |  Systems Thinking Leverage Points |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 Tage | 30–60 min per interview | Half day |
Participantsdifferent | Internes Team | 1 participant per interview | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Leverage Map, Action Strategy |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | Systems thinkingChangeStrategy |
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