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| Criterion |  UX Research Personas |  UX Research User Interviews |  Operations Getting Things Done |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30–60 min per interview | 1-2 h Setup, laufend |
Participantsdifferent | Internes Team | 1 participant per interview | 1 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Action Lists, Project List, Review Routine |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | ProductivityPlanningTasksExecution |
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