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| Criterion |  UX Research Personas |  UX Research User Interviews |  UX Research First-click Testing |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min per interview | 1-2 Tage |
Participantsdifferent | Internes Team | 1 participant per interview | 10-30 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | UXNavigationFindabilityValidation |
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