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| Criterion |  UX Research Personas |  UX Research User Interviews |  Agile Example Mapping |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min per interview | 30-60 min |
Participantsdifferent | Internes Team | 1 participant per interview | 3-7 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Example Map, Acceptance Criteria, Open Questions |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | Behavior-Driven DevelopmentRequirementsExamplesRefinement |
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