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| Criterion |  UX Research Personas |  UX Research User Interviews |  Decision Making Decision Framing Workshop |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30–60 min per interview | 60-120 min |
Participantsdifferent | Internes Team | 1 participant per interview | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Decision Frame, Decision Question, Criteria List, Evidence Plan |
Tagsno overlap | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | Decision framingAlignmentCriteriaOptions |
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