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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 Tage30–60 min per interview15-45 min
Participantsdifferent
Internes Team1 participant per interview1-3
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesInterview Notes, Themes, Insight SummaryADR File, Decision Log, Rationale
Tagsno overlap
ResearchCustomerSynthesis
QualitativeResearchCustomerDiscovery
ArchitectureRationaleDocumentationGovernance
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview