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| Criterion |  UX Research Personas |  Business Strategy SWOT Analysis |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30-60 min | 1-3 h |
Participantsdifferent | Internes Team | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | SWOT matrix, Strategic options, Action list | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | ResearchCustomerSynthesis | StrategyAnalysisMarketPositioning | StrategyAnalysisPlanning |
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