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| Criterion |  UX Research Personas |  Facilitation Storytelling |  Delivery Shape Up |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 45-120 min | 6 Wochen Cycle + 2 Wochen Cool-Down |
Participantsdifferent | Internes Team | 1-6 | 2-4 pro Pitch |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Narrative Outline, Key Message, Story Arc | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes |
Tagsno overlap | ResearchCustomerSynthesis | CommunicationNarrativeStakeholdersFacilitation | PlanningDeliveryAutonomy |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
