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| Criterion | ![]() UX Research Personas | ![]() Operations Standard Work Analysis | ![]() UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-3 h | 30–60 min |
Participantsdifferent | Internes Team | 2-6 | 4-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Standard Work Sheet, Deviation List, Improved Standard, Training Needs | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | ResearchCustomerSynthesis | LeanProcessQuality | SynthesisQualitativeWorkshop |
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