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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Standard Work Analysis.
Operations
Standard Work Analysis
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 Tage1-3 h30–60 min
Participantsdifferent
Internes Team2-64-8
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesStandard Work Sheet, Deviation List, Improved Standard, Training NeedsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
ResearchCustomerSynthesis
LeanProcessQuality
SynthesisQualitativeWorkshop
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Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk