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| Criterion |  UX Research Personas |  Product Discovery Smoke Test |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 Tage | 1-5 Tage |
Participantsdifferent | Internes Team | Nutzertraffic |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ResearchCustomerSynthesis | ValidationExperimentsDemandGrowth |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
