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| Criterion |  UX Research Personas |  UX Design Service Blueprinting |  Facilitation Consensus Workshop |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-3 Tage | 0.5-2 Tage | 1-3 h |
Participantsdifferent | Internes Team | 6-12 | 5-30 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Service Blueprint, Fail Points, Ownership Map | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | ResearchCustomerSynthesis | Service designOperationsJourneyBlueprint | FacilitationConsensusWorkshopAlignment |
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