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| Criterion |  UX Research Personas |  Business Strategy Scenario Planning |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Tage | 0.5-2 Tage | 30–60 min per interview |
Participantsdifferent | Internes Team | 4-12 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Scenario Set, Strategic Implications, Robust Options | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | StrategyUncertaintyPlanning | QualitativeResearchCustomerDiscovery |
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