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| Criterion |  UX Research Personas |  Business Strategy Scenario Planning |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. |
Complexitydifferent | Medium | High |
Timedifferent | 1-3 Tage | 0.5-2 Tage |
Participantsdifferent | Internes Team | 4-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Scenario Set, Strategic Implications, Robust Options |
Tagsno overlap | ResearchCustomerSynthesis | StrategyUncertaintyPlanning |
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