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| Criterion |  UX Research Personas |  Agile ROAM Board |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 20-40 min initial, dann laufend | 30–60 min |
Participantsdifferent | Internes Team | 3-15 | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | ROAM Board, Owner List | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | ResearchCustomerSynthesis | RiskAgileTrackingAlignment | SynthesisQualitativeWorkshop |
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