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| Criterion |  UX Research Personas |  Decision Making Risk Matrix |  Product Discovery Kano Model |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30-60 min | 1-2 Tage |
Participantsdifferent | Internes Team | 3-10 | 10-50 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Risk Matrix, Top Risk List | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | ResearchCustomerSynthesis | RiskDecisionPrioritizationAssessment | SatisfactionPrioritizationCustomer |
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