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| Criterion |  UX Research Personas |  Innovation Rapid Ideation |  UX Design Design Studio |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 5-20 min | 1-3 h |
Participantsdifferent | Internes Team | 1-20 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Ideenpool, Roh-Shortlist, Cluster | Sketches, Concept Directions, Design Decisions |
Tagsno overlap | ResearchCustomerSynthesis | BrainstormingIdeationDivergenceSpeed | SketchingCollaborationIdeation |
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