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| Criterion |  UX Research Personas |  Product Discovery Pretotyping |  UX Research Surveys |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | Stunden bis wenige Tage | 3-14 Tage |
Participantsdifferent | Internes Team | 1-4 | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Survey Results, Charts, Segment Insights |
Tagsno overlap | ResearchCustomerSynthesis | ValidationDemandMVP | QuantitativeResearchValidation |
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