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| Criterion |  UX Research Personas |  Decision Making OODA Loop |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 15-60 min je Zyklus | 30–60 min per interview |
Participantsdifferent | Internes Team | 1-8 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Situation Assessment, Decision Loop, Action Updates | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | DecisionChangeLearningStrategy | QualitativeResearchCustomerDiscovery |
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