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| Criterion |  UX Research Personas |  Product Discovery Outcome-Driven Innovation |  Product Discovery Kano Model |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-3 Tage | Mehrere Wochen | 1-2 Tage |
Participantsdifferent | Internes Team | 2-6 researchers plus sample | 10-50 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | ResearchCustomerSynthesis | OutcomesInnovationResearchQuantitative | SatisfactionPrioritizationCustomer |
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