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| Criterion |  UX Research Personas |  Product Discovery Outcome-Driven Innovation |  Innovation Design Sprint |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | High | High |
Timedifferent | 1-3 Tage | Mehrere Wochen | 4-5 Tage |
Participantsdifferent | Internes Team | 2-6 researchers plus sample | 5-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | ResearchCustomerSynthesis | OutcomesInnovationResearchQuantitative | Design sprintPrototypeValidationInnovation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
