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| Criterion |  UX Research Personas |  Delivery MoSCoW |  Decision Making Decision Matrix |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30-90 min | 45-90 min |
Participantsdifferent | Internes Team | 3-12 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Prioritized Backlog, Release Scope, Tradeoff Notes | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | ResearchCustomerSynthesis | PrioritizationScopeDecision | DecisionCriteriaScoringTradeoffs |
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