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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 Tage45-90 min30-60 min
Participantsdifferent
Internes Team3-103-12
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesLotus Diagram, Idea Themes, ShortlistReverse Ideas, Risk Themes, Solution Ideas
Tagsno overlap
ResearchCustomerSynthesis
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingIdeationCreativityRisk
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming