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| Criterion | ![]() UX Research Personas | ![]() Systems Thinking Leverage Points | ![]() UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Tage | Half day | 30–60 min per interview |
Participantsdifferent | Internes Team | 3-12 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Leverage Map, Action Strategy | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | Systems thinkingChangeStrategy | QualitativeResearchCustomerDiscovery |
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