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| Criterion |  UX Research Personas |  Product Strategy Lean Canvas |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 45-90 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 1-6 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Lean Canvas, Core Assumptions, Experiment Backlog | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | StartupLeanAssumptionsBusiness model | QualitativeResearchCustomerDiscovery |
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