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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 Tage45-90 min30–60 min
Participantsdifferent
Internes Team1-64-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesLean Canvas, Core Assumptions, Experiment BacklogEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
ResearchCustomerSynthesis
StartupLeanAssumptionsBusiness model
SynthesisQualitativeWorkshop
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup