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| Criterion |  UX Research Personas |  Product Discovery Kano Model |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-2 Tage | 30-60 min |
Participantsdifferent | Internes Team | 10-50 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Kano Matrix, Feature Classes, Priority Themes | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ResearchCustomerSynthesis | SatisfactionPrioritizationCustomer | BrainstormingIdeationCreativityWorkshopDivergence |
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