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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 Tage1-2 Tage30-60 min
Participantsdifferent
Internes Team10-501-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesKano Matrix, Feature Classes, Priority ThemesABC Classification, Focus Rules, Control List
Tagsno overlap
ResearchCustomerSynthesis
SatisfactionPrioritizationCustomer
PrioritizationOperationsPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a review with planned work, actual event sequence, comparison, and assigned improvement actions.
Operations
After-Action Review