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| Criterion |  UX Research Personas |  Product Discovery Jobs to Be Done |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 1-3 Wochen | 1-3 h |
Participantsdifferent | Internes Team | 5-12 Interviews | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Job Stories, Outcome Statements, Opportunity List | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tags1 shared | ResearchCustomerSynthesis | CustomerOutcomesNeeds | JourneyCustomerService designCanvas |
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