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| Criterion |  UX Research Personas |  Product Discovery Hypothesis Prioritization Canvas |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 60-90 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 3-8 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Prioritization Canvas, Hypothesis Backlog | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | ExperimentsPrioritizationDiscoveryHypothesis | QualitativeResearchCustomerDiscovery |
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