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| Criterion |  UX Research Personas |  Growth Funnel Analysis |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-3 h | 30–60 min per interview |
Participantsdifferent | Internes Team | 1-5 | 1 participant per interview |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | AnalyticsConversionGrowth | QualitativeResearchCustomerDiscovery |
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