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| Criterion |  UX Research Personas |  Business Strategy 5-Minuten VC-Check |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 5-15 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 1-5 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | StartupValidationCompetition | QualitativeResearchCustomerDiscovery |
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