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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 Tage2-6 h30–60 min per interview
Participantsdifferent
Internes Team2-81 participant per interview
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesEvent Model, UI Flow, Commands, Read ModelsInterview Notes, Themes, Insight Summary
Tagsno overlap
ResearchCustomerSynthesis
EventsBlueprintDomain-Driven DesignBehavior
QualitativeResearchCustomerDiscovery
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Methods with strong topical overlap with the current selection, not yet in the comparison.

EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview