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| Criterion |  UX Research Personas |  Systems Thinking Evaporating Cloud |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 60-120 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 2-8 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | Theory of ConstraintsAssumptionsSystems thinking | QualitativeResearchCustomerDiscovery |
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