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| Criterion |  UX Research Personas |  UX Research Empathy Mapping |  Decision Making Pre-Mortem |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min | 20–45 min |
Participantsdifferent | Internes Team | 4-8 | Small cross-functional group |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps | Risk list, Mitigation plan, Assumption log |
Tagsno overlap | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop | RiskDecisionFailurePlanning |
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