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| Criterion |  UX Research Personas |  UX Research Empathy Mapping |  Decision Making Option Framing |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30–60 min | 45-120 min |
Participantsdifferent | Internes Team | 4-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs |
Tagsno overlap | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop | OptionsDecision framingStrategyComparison |
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