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| Criterion |  UX Research Personas |  UX Research Empathy Mapping |  Business Strategy 5-Minuten VC-Check |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min | 5-15 min |
Participantsdifferent | Internes Team | 4-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step |
Tagsno overlap | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop | StartupValidationCompetition |
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