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| Criterion |  UX Research Personas |  UX Research Empathy Mapping |  Operations ABC Analysis |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min | 30-60 min |
Participantsdifferent | Internes Team | 4-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps | ABC Classification, Focus Rules, Control List |
Tagsno overlap | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop | PrioritizationOperationsPortfolio |
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