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| Criterion |  UX Research Personas |  Decision Making Eisenhower Matrix |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | It separates true priorities from noise so it becomes clear what should be done now, scheduled, delegated, or dropped. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 15-30 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 1-6 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Eisenhower Matrix, Action List, Delegation Notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | PrioritizationFocusTasks | QualitativeResearchCustomerDiscovery |
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