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| Criterion |  UX Research Personas |  Decision Making Delphi Method |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Tage | 1-4 Wochen | 45–90 min |
Participantsdifferent | Internes Team | 6-30 Experten | 3-10 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Expert Forecast, Consensus Range, Assumption Notes | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ResearchCustomerSynthesis | ForecastingExpertsDecisionStrategy | SynthesisQualitativeRoot cause |
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