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| Criterion |  UX Research Personas |  Decision Making Decision Rights Mapping |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 90-180 min | 2-4 h |
Participantsdifferent | Internes Team | 4-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Decision Rights Matrix, Agreement | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | ResearchCustomerSynthesis | DecisionGovernanceAlignmentResponsibility | JourneyServiceService design |
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