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| Criterion |  UX Research Personas |  Facilitation Decision Jam |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 60-90 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 4-10 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Problem Cluster, Prioritized Challenge, Experiment | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | FacilitationDecisionProblem solvingWorkshop | QualitativeResearchCustomerDiscovery |
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