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| Criterion |  UX Research Personas |  Product Discovery Context Canvas |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 45-90 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 3-10 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Context canvas, Open questions, Shared context notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | ContextFramingRequirementsCanvas | QualitativeResearchCustomerDiscovery |
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