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| Criterion |  UX Research Personas |  UX Research Card Sorting |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 20-45 min | 1-3 h |
Participantsdifferent | Internes Team | Based on research question | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Content groups, Label set, IA hypotheses | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ResearchCustomerSynthesis | Information architectureNavigationStructure | JourneyCustomerService designCanvas |
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