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| Criterion |  UX Research Personas |  Operations ABC Analysis |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 Tage | 30-60 min | Mehrere Wochen |
Participantsdifferent | Internes Team | 1-5 | 2-6 researchers plus sample |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | ABC Classification, Focus Rules, Control List | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | ResearchCustomerSynthesis | PrioritizationOperationsPortfolio | OutcomesInnovationResearchQuantitative |
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