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Criterion
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitysame
LowLowLow
Timedifferent
1 h bis mehrere Wochen30–60 min per interview45–90 min
Participantsdifferent
1-81 participant per interview3-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
PDCA Log, Experiment Plan, Learning Outcome, Standard ChangeInterview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
Continuous improvementLeanExperiments
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas