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Criterion
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
LowMediumHigh
Timedifferent
1 h bis mehrere Wochen1-2 h Setup, laufendMehrere Wochen
Participantsdifferent
1-82-62-6 researchers plus sample
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
PDCA Log, Experiment Plan, Learning Outcome, Standard ChangeOpportunity Solution Tree, Experiment Backlog, Learning LogDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
Continuous improvementLeanExperiments
DiscoveryOutcomesExperimentsOpportunity
OutcomesInnovationResearchQuantitative
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning